Marketing & PR are for me integral and need to be approached together. Even though I am aware of the textbook definitions what what is, for me one without the other one is just a one sided approach
My approach to production is rather solution than problem oriented. For me there are two key points to a great producer: keeping the bigger picture in mind, while still caring about the details and knowing and CARING about your greatest resource: your team.
Events, like games, are much more than meets the eye first. A lot of little pieces that finally make a great experience. For me it is all about the details again, while keeping the bigger picture still in focus.
A game developer
with an extensive Marketing & Production background
In my opinion Marketing & Production needs to go hand-in-hand with a deep understanding for the product – in my case games, or games (industry) related events.
This is the reason even that I claimed “never wanting to do advertising again” after leaving my job in advertising a few year ago and being an Indie Dev myself, I started my own business offering Marketing, PR & Production services for games & game industry related events.